NTB E-NEWSLETTER
Weekly Official e-Newsletter of Nepal Tourism Board
(Printable version)
January 27, 2012
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Launching of Visit Lumbini Year 2012 and Tourism Vision 2020
Nepal featured well at CMT 2012-Germany
Nepal Shines in FITUR 2012 Which Brings Together the Tourism Industry to Boost Business
Nepal tourism promoted successfully in The Netherlands
VLY2012 First Promoted in South Indian Hub, Bangalore

Launching of Visit Lumbini Year 2012 and Tourism Vision 2020

Visit Lumbini Year 2012 (VLY-2012) was formally launched along with announcing a formal closure of Nepal Tourism Year 2011 (NTY-2011) in Lumbini; the birthplace of Lord Gautam Buddha amidst a special ceremony on Jan 14. President Dr Ram Baran Yadav formally launched Visit Lumbini Year (VLY) 2012 lighting the peace flame. He also announced completion of Nepal Tourism Year (NTY) 2011 and launched Tourism Vision 2020.

Launching of visit Lumbini Year 2012 and tourism Vision 2020Inaugurating the ceremony, Yadav said that this campaign would help boost tourism in the country, creating peace along with disseminating the message of peace. Tourism Minister Lokendra Bista Magar said that NTY 2011 saw a rise of 22% in tourist arrivals and revealed the goal of attracting 500,000 tourists to Lumbini during the Visit Lumbini Year 2012. He further said that tourism festivals would be held in more than 13 historical places from 2013 during Tourism Vision 2020. On the occasion, President Yadav also launched the book of Tourism Vision 2020. The Visit Lumbini Year campaign was a major linkage between NTY-2011 and Tourism Vision 2020 as it serves to sustain the achievement of NTY-2011 and improve livelihoods of the people through tourism as envisioned in Vision 2020.

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Nepal featured well at CMT 2012-Germany

In a continuous effort to promote Nepal's tourism in German market, Nepal participated in CMT 2012 at Stuttgart, Germany. Featured prominently at the entrance of Hall No 4 along with Croatia and France, Nepal is being represented by seven travel companies along with Nepal Tourism Board. Started from January 14 in Messe Stuttgart, this travel and motor fair has been participated by 91 countries. Nepal stall has been frequented by hundreds of visitors because of its strategic location, and many visitors inquired about the political situation and trekking in Nepal. Lord Mayor of Stuttgart Wolfgang Schuster visited Nepal's stall on the first day and inquired about Nepal. German's Television and radio also took the interview of Nepal's participants in Nepal's stall. Official website of CMT also featured the photo of Nepal's stall in its front page.

Apart from regular enquires, visitors also asked about the trekking in Langtang and Annapurna. Many visitors shared their past experience in Nepal, praising world thronged by visitors. Despite bitter winter cold, many enthusiastic visitors young and old alike are coming to CMT fair located just in front of Stuttgart Airport, and made rounds of fair choosing their next vacation. Seven Nepali travel companies also received hundreds of visitors wishing to visit Nepal. However, due to lack of direct flight, visitors are quite apprehensive about visiting Nepal. Last year, 25,154 German tourists visited Nepal which was 11.4% surge over 2010. Posters of Annapurna range are in great demand though map of Nepal and posters of Everest and Bhaktapur have been distributed in big quantities.

On January 17, Nepal organized a Nepal night program for interaction with media and tour operators. Former German Ambassador to Nepal, Mr. Franz Ring made a good remark praising the beauty of Nepal. Mr. Sudhan Subedi, Officer at Nepal Tourism Board made a multimedia presentation, and briefed about the safety and security situation of Nepal. Ms. Stefani Grocer introduced Great Himalayan Trail (GHT) to German visitors. Known as GHT, this 17,00km long trail is the longest trekking trail in the world that transverse from East to West Nepal crossing at least 8 high passes. German media and tour operators were interested in Visit Lumbini Year 2012 and new trail GHT. Mr.Sarad Pradhan, Media Consultant at Nepal Tourism Board was also present during the Nepal Evening.

Coordinated by Nepal German Chamber of Commerce and Industry (NGCCI) in association with Nepal Tourism Board and Great Himalayan Trail Development Program (GHTDP), CMT 2012 is being participated by Nepali travel partners: Royal Mt. Trekking Pvt. Ltd., Jomsom Travels Pvt. Ltd., Adventure Specialist Travel Pvt. Ltd.,Nepal Trailblazer Trekking Pvt. Ltd., Tourism Development Committee Panchamul Syangja and Mountain Delights Treks and Expedition.

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Nepal Shines in FITUR 2012 Which Brings Together the Tourism Industry to Boost Business

Nepal Tourism Board and Nepal Association of Tour and Travel Agents (NATTA) participated along with fifteen prominent Nepali travel trade companies at the FITRUR, one of the largest International Tourism Trade Fairs in Europe between 18 to 22 January at Feria de Madrid in Spain. FITUR focused all its efforts on providing the very best trade forum, as well as offering an entire range of tools designed to boost the tourism industry that, in spite of the current cloudy economic climate in Europe, has proved its strength by recording a growth figure of 4.5% over 2010, according to figures furnished by the World Tourism Organisation (UNWTO).

The 32nd edition of FITUR, which brought together more than 9,500 companies from 167 countries and regions provided the most effective setting for generating a sense of synergy and opening up new business opportunities for the exhibitors and buyers. Throughout its five-day duration, FITUR brought together in Madrid all of the different players that make up the tourist industry, ranging from representatives with a high decision-making power from Spanish and foreign administrative bodies and companies to end consumers. In this respect, the fair represented a key meeting-point where different members of the industry could compare their interests, promote their contacts and secure the largest possible number of deals, effectively optimising their time and resources, all of which are essential requirements for any company at the present time.

Innovative High-tech buyer-seller interface for tourism promotion, Green Tourism and Shopping tourism were the highlights of the fair which started in 1980 with1500 exhibitors; 37 countries and 3000 trade visitors.

Encouraged by the success of Nepal Tourism Year 2011 which have unprecedentedly enhanced travel industry performance in 2011, the participants showcased the tourism products and services at the fair with new zeal and vigor. Apart from the regular adventures products, The Great Himalayan Trail, and a new array of customized packages of meditation, yoga, homestays and Buddhist pilgrimage tours have been promoted at the fair. Nepals participation at the fair will certainly help the industry to capitalize on the optimistic outlook for the tourism sector presented by UNWTO for the year 2012.

Air Jhhapa Travel, Asian Adventure Treks and Expedition, BochiBochi Trek, First Environmental Trekking, Good Karma Travel, Gorkha International Travel and Treks Inc., Himalayan Glory Travels and Tours, Himalayan Guides Nepal Treks and Expedition, Himalayan Rock Tour Trekking and Expedition, Lifeline Tours and Travels, Monterosa Treks and Expedition, Royal Mountain Travel, Rural Heritage Travel, Vista Travel and Tours and Yeti Travel were the Nepali companies which participated at the FITUR 2012.

Nepal Tourism Board was represented by Mr. Kashi Raj Bhandari, Director and Mr. Yam K.C., Sr officer at the fair. Mr. Bhim Prasad Panta, Executive Member of NATTA coordinated Nepals participation at the fair.

FITUR 2012 opened its doors from 18 to 20 January for trade visitors and 21 to 22 January to the public from 10.00 a.m. to 8.00 p.m.

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Nepal tourism promoted successfully in The Netherlands

Nepal was successfully promoted at the travel and trade fair held in the city of Utrecht, The Netherlands. The fair, Vakantiebeurs which was held from Jan 10 to 15, 2012 is the biggest Travel Trade Fair in Benelux region held annually in Utrecht. The fair was dedicated for both trade and public where more than 125000 visitors visited and enquired about their next vacation.

Nepal stall covering an area of 24 sq. m received more than 5000 visitors during the six days of the fair. The visitors were very much focused on Nepal as a destination and inquired about seasonality, connectivity, accessibility and security. Nepal stall also received many visitors who vacationed in Nepal before and they were again planning for their next vacation to Nepal.

Nepal's participation at the Fair was organized by Nepal Tourism Board where there private tourism companies from Nepal also showcase their products and services. The participating companies also received encouraging response from the visitors and have been able to receive onsite booking for vacationing to Nepal. The three participating companies were: Icefall Advetures, Nepal Traialblazer Trekking and Himalayan Rock Tour, Trekking and Expedition.

Nepal stall was also visited by H.E. Pramesh Hamal, Ambassador of Nepal to Belgium and Mr. Kumar Raj Kharel, Deputy Chief of Mission at the Embassy of Nepal. H.E Hamal also had a discussion with the NTB officials and participating companies from Nepal and extended advise and suggestion for effectively promoting Nepal in the Benelux countries. H.E further reiterated his commitment to extend all possible support and cooperation needed from the Nepal embassy to NTB and the participating companies to jointly promote Nepalese tourism in the region. Mr. Shashi Paudyal, Hon. PRR of Nepal to The Netherlands also actively participated in the discussion meeting. Mr. Paudyal extended all possible support and cooperation throughout the fair to make Nepal's participation a success.

Nepal also staged a cultural dance at the common forum organized by CBI, Ministry of Foreign Affairs in The Netherlands. The cultural show was jointly coordinated by NTB and NRN Netherlands represented by Ms. Sharad Baraily.

Nepal Tourism Board was represented by Mr. Rohini Prasad Khanal, Sr. Officer and Mr. Surya Thapaliya, officer.

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VLY2012 First Promoted in South Indian Hub, Bangalore

Press Release
Nepal Tourism Board along with nine Nepalese travel companies participated in Travel Trade Fair (TTF) held in Bangalore, India from January 13 to 15, 2012 with an exclusive focus on the recently launched campaign of Visit Lumbini Year 2012. It was a good opportunity for Nepal delegation to immediately update about the campaign as the inauguration of VLY2012 coincided with the fair date.

Visited by 14,000 consumers and 4,000 tour operators, the three day long fair provided a good platform for Nepali exhibitors to promote the destination as well as to deal the business since the response from the South Indians about Nepal was found incredibly good. Mr. Laxman Gautam, Manager, NTB, in a press conference organized on the opening day of the fair briefed the media about tourism products of Nepal and rising trend of Indian tourist arrival and invited them to visit Nepal during the VLY2012 campaign and to cover about the campaign in their respective media. On the same day from 5 pm, NTB organized a B2B session which brought together 45 Indian tour operators to interact with Nepalese counterparts which obviously encouraged the Nepalese participants in their business deal.
Nepal stall was awarded a prize for promoting Janakpur as a most promising destination.

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Editor:
Sarad Pradhan     Asst. Editor: Sudhan Subedi

Media Center | Nepal Tourism Board

Tourist Service Center, P.O Box: 11018
Bhrikuti Mandap, Kathmandu, Nepal
Hotline : + 977.1.4225709   Tel : + 977.1.4256909 (Ext. 181/182)   Fax : + 977.1.4254298
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter.

Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.