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Weekly Official e-Newsletter of Nepal Tourism Board

In this Issue :

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VLY grabs footfalls and eyeballs at the ITB Berlin
51st International Air Traffic Conference Kicks Off In Nepal
Shey Festival in the offing
Naturally Nepal in CNNGO Outdoor Adventure
South Asian tourism coordination office opens in Colombo

VLY grabs footfalls and eyeballs at the ITB Berlin

The Nepal Tourism Board (NTB) led a delegation of 21 travel trade companies and hotels at the 46th ITB Berlin in Germany. The 152 sq.m Nepal Pavilion showcased the rich traditional architecture and iconic tourism products and most specifically the VLY 2012.

Nepal Stand showcasing Nepals nature and cultural products was decorated with colorful prayer flags and a replica of a Nepalese pagoda style Temple was also showcased with ample wood carvings. The statue of Gautama Buddha drew large crowds at Nepal stand with several queries and innumerable photo opportunities. During the fair, the Visit Lumbini Year 2012(VLY) and the Great Himalaya Trail(GHT) were actively promoted.

The Honble Minister for Tourism and Civil Aviation Mr. Lokendra Bist Magar addressed the Press Conference on 8th of March attended by over 80 German and global media and trade professionals at the ICC. Highlighting the VLY12 and GHT, the Hon Minister emphasized the importance tourism holds for the nations economy and development and requested continued cooperation in the future also. Also speaking on the occasion, His Excellency Ambassador of Nepal to Germany, Mr. Suresh Pradhan highlighted tourism attractions of Nepal and thanked Germany for its important contribution to Nepals economic, social and educational sectors. Addressing the press , Ms. Nandini Lahe Thapa Senior Director of NTB urged the global media and trade members to actively support the VLY 2012 and GHT campaign. Ms. Stephanie of the SNV Nepal (also co-hosts of the Press Conf) made an extensive presentation on the GHT. Mr. Dil Gurung, NTB PRR extolled the virtues of Buddhism and why Nepal was the best place to come to find inner peace.

There were two high level meetings were held between the Hon Minister Bist Magar and high ranking German parliamentarians H.E Gudrun Kopp, Parliamentary State Secretary for Federal Ministry for Economic Cooperation and Development and H.E Jurgen Klimke, Mdb, both of whom also visited Nepal Stall for discussions on mutual cooperation and development fo tourism to Nepal From Germany.

This year Nepal also participated in the famous ITB raffle for consumers. The winning couple were provided with a roundtrip air tickets sponsored by ETHIAD Airways and ground hospitality by NTB.

The Nepal Pavilion generated increased footfalls this year which augurs well for the future. Germany is high value market for Nepal as German tourists are known for relatively higher tourism expenditure and longer average length of stay in Nepal. German Tourist arrivals in 2011, compared to 2010, have increased by 22%. The ITB, the worlds biggest travel trade show had a total 10,644 exhibitors from 187 countries representing every aspect of the value-added chain of the tourism industry.

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51st International Air Traffic Conference Kicks Off In Nepal

The 51st International Federation of Air Traffic Controllers' Association (IFACTA) annual conference concluded today in the Nepal capital of Kathmandu.

The five-day conference was aimed at developing professionalism and promoting tourism as well as exchanging technological know-how among participants from 73 countries.

The IFATCA, which currently has 137 member states from around the world, was organised in Nepal for the first time since its formation in 1961.

The conference was inaugurated by Nepali Prime Minister Baburam Bhattarai and witnessed by the Tourism and Civil Aviation Minister and other dignitaries.

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Shey Festival in the offing

The 66th Shey Festival 2012 is going to held on 28th August to 3rd September, 2012 in Shey Gompa, Saldang, Upper Dolpa. The Festival is celebrated in every twelve years. The Festival is organized by Shey Festival 2012 Main Organizing Committee & Co- organized by Sadang VDC and District Development Committee. Nepal Tourism Board and The Great Himalayan Trail are promoting the festival.

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Naturally Nepal in CNNGO Outdoor Adventure

Nepal has given its tourism promotional advertisement in the CNNGo Outdoor Adventures. Please log on to http://www.cnngo.com/adventures to see the advertisement of Naturally Nepal.

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South Asian tourism coordination office opens in Colombo

South Asia countries are to launch a joint tourism promotion website and a tourism coordination office to boost the marketing of natural, cultural and historic attractions across South Asia. In addition a regional promotional office funded by the Asian Development Bank (ADB) would be set up in Colombo. The two main areas they hope to promote are Buddhism and Eco tourism.

The website and office are part of broader efforts by the countries to develop sustainable cross-border tourism under the South Asia Sub-regional Economic Cooperation program. ADB has been providing technical assistance and other support to help the countries promote and manage tourist attractions such as world-renowned and colorful Buddhist heritage sites. The Tourism Working Group member countries are Bangladesh, Bhutan, India, Nepal and Sri Lanka.

"We are excited about the prospect of more active sub regional cooperation for tourism promotion by means of the new website supported by the new office, which will work closely with the private sector,”said Keiichi Tamaki, Senior Urban Development Specialist in ADB's South Asia Department.

Members of a tourism working group, set up under the SASEC program, who met in Colombo, Sri Lanka also inaugurated the new tourism coordination office based on a new regional tourism action plan for 2011 to 2015. The action plan provides a strategy for developing, promoting and managing sustainable tourist attractions, including Buddhist heritage trails, as well as activities such as Eco and adventure tourism. During the meeting, the working group held talks with ADB and private sector representatives to explore areas where cooperation on tourism could be stepped up.

According to the United Nation World Tourism Organization, in 2010, the countries comprising the South Asia Region received 11.1 million international arrivals or 5.4% of total international arrivals in the Asia Pacific region (204 million). It should be noted that South Asia arrivals do not include the large number of land-based cross border movements by residents of the South Asian countries especially between India and its neighbours.

Of the total arrivals, around 7 million or 63% visited the countries of the sub-region. Based on World Travel and Tourism Council estimates, in 2009 tourism accounted for 6% of sub-regional GDP, employed 37.2 million people and generated around US$20.8 billion in foreign exchange earnings.

"United Nations World Tourism Organization forecasts, by 2015, total international arrivals to South Asia will reach 16.5 million, up by 49% over 2010 and 21 million by 2020 up by 27% over 2015. By 2020, it is estimated that the sub-region will receive 15 million arrivals or 71% of total arrivals to South Asia ', said Additional Secretary, Ministry of Economic Development Nihal Somaweera.

"Tourism sector is one of a handful of fast growing economic sectors of the sub-regional economy that can be both sustainable while making significant contributions towards inclusive development and poverty reduction without having to move people to urban locations to find employment.

'To develop South Asia's unique Buddhist heritage, natural and other tangible and intangible heritage assets into well-developed, integrated, conserved and sustainably managed and globally branded and marketed most preferred destinations".

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Photo of the week
A perfect souvenir to take home with you.

Upcoming Events

1st Eastern Regional Tourism Fair 2068
Date :- 09-11 Chaitra 2068( March 22 to 24, 2012)
Venue :- Birendra Sabha Griha, Birtanagar

6th International Folk Festival Festival 2012
Date :- Falgun 26-Chaitra 5, 2068( March 9 to 18, 2012)
Venue :- Kathmandu, Butwal, Dang & Pokhara

Date :- Chaitra 9, 2068( March 22, 2012)


Photo Feature

Beauty of Nepal




Editor: Sarad Pradhan
Asst. Editor: Sudhan Subedi
Media Center | Nepal Tourism Board
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter. Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.