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Weekly Official e-Newsletter of Nepal Tourism Board

In this Issue :

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Nepal participates ATM 2012
Growth continues in April 2012
Agro-tourism issue discussed
Nepal woos Indian tourists

Nepal participates ATM 2012

Nepal participated ATM, the biggest travel and tourism exhibition organized in the Gulf countries. Arabian Travel Market (ATM) 2012, the regions leading trade exhibition for travel industry professionals, saw a 46% rise in visitor pre-registrations this year than last year. There were about 2400 national and international exhibitors showcasing diverse destinations, products and services. The fair was officially inaugurated by HRH Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai.

Middle East, especially Dubai, is emerging as a prime destination for the tourists from all over the world. With the view to cater to and enhance the traffic flow from the Middle East market this year, Nepal Tourism Board along with 6 travel trade companies successfully participated in the 19th edition of Arabian Travel Market. NTB officials Mr. Udaya Bhattarai and Ms. Shradha Shrestha led Nepals delegation to the event. The private sector exhibitors were Gokarna Forest Resort, Arya Village Travels Pvt. Ltd, The Everest Hotel, The Explore Nepal Pvt. Ltd, Visit Nepal- Tibet Treks & Expedition Pvt. Ltd. and Yeti Travels Pvt. Ltd.

The primary objective of participation in this event was to depict Nepal as a Multi-faceted tourist destination for Luxury, Wildlife and Wellness travel and to provide a better platform for the Nepalese travel industry comprising to showcase their tourism products and services.

A rebound in tourist arrivals in the last two years has prompted a number of international airlines to connect Nepal. Currently, there are four airlinesAir Arabia, Fly Dubai, Etihad Airways and RAK Airwaysflying between Nepal and the UAE. Based upon the visitors feedback, such an enhanced connectivity is enhancing Nepals popularity as a holiday destination for the Arabian travelers.

It is the first time in its 5 year history of Nepals participation, the stall had a theme decoration. Designed and decorated beautifully with natural, cultural and adventure attractions and with an added advantage of prime location in the Asia section of the exhibition hall, the Nepal stall attracted a significant number of trade visitors.

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Growth continues in April 2012

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of April 2012 have increased by 14.3% to 59,415 compared to the same month last year,

The arrivals from South Asian region have shown positive growth of 35.4% with mixed performance. The arrivals from India and Pakistan were up by 44.5% and 14.8% respectively while arrivals from Bangladesh and Sri-Lanka declined by 12.9% and 41.2% respectively. However, a sustained growth of 36.8% has been observed in the arrivals from the South Asian region during the first 4 months of 2012, in comparison to the same period last year.

Asia ( other than South Asian region) saw overall rise of 16.7% in April 2012. Except for Thailand ( -14.7%) almost all the markets have shown positive trend with China ( 42.9%), Malaysia (16.8%), Singapore (5.7%) and Japan (13.1%) compared to the same month last year. Between Jan-Apr 2012, the arrivals from Asia rose by 21.1% compared to the same period last year.

As far as long haul markets are concerned, Europe registered overall positive growth of 3.2% compared to the same month last year with total visitor arrivals of 19,286 . Arrivals from Denmark, Germany, Italy, Russia and Sweden were up by 4.9%, 5.5%,115.8%,83.1% and 4.7% respectively. The Netherlands, France, U.K were some of the major markets to register negative growths in April 2012.

The figures show increasing trend in the visitor arrivals from Australia ( 4.7%) whereas the arrivals from New Zealand dropped by 9.5%. However, the United States of America and Canada, both the markets have registered positive growth of 9.8% and 39.1% respectively.

Overall in January April period, India grew at an average of 43.9% , China (38.3 %), Germany (40.3 %), France (8.4%),UK (4.0%) and USA (10.7%).

The visitor arrivals totaled 207,961 between January and April, up by 23.1%,compared to the same period last year. Nepal received a total of 39,003 more tourists in January April period in 2012 in comparison to the same period last year.

A total of 67,810 foreign tourists departed from TIA in April 2012.The number of Nepalese arrivals stood at 58,483 while 72,726 Nepalese departed from TIA in April 2012.

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Agro-tourism issue discussed

Minister for Tourism and Civil Aviation, Lokendra Bist Magar on May 1 discussed with the farmers on agro-tourism potential in Ilam district. Minister Bist had arrived here on Monday with a team to study about the agro-tourism potential in the district. Interacting with the farmers of Barbote Village Development Committee (VDC), who have been involved in organic farming, Bist stressed the need to link the farming with tourism. Ten Adhik1ari families of Barbote VDC Ward No.-9 have been involved in dairy, organic vegetable farming and fishery. Appreciating the works of the Adhikari brothers, Minister Bist also advised them to improve their farming so as to attract domestic and international tourism. Highlighting the importance of hospitality, local food items and traditional lifestyles for tourism, Minister Bist urged farmers to link their agriculture profession to tourism through a concept of agro-tourism. The Adhikari brothers have recently established home-stay facilities in their homes to promote tourism in the village. Minister Bist, who accommodated in their home-stay, also suggested that they should upgrade services in order to attract more tourists. The farmers have expressed their satisfaction over the visit of the Minister to their village to promote agro-tourism. Minister Bista also visited a cheese factory at Pashupatinagar. Subash Nirola, Officiating Chief Executive Officer (CEO) of the Nepal Tourism Board (NTB), who was also together with Minister Bist, said that the campaign of agro-tourism has started from Ilam district realizing the role of agriculture in improving the economic condition of the local people. He stressed the need to promote the local cuisines by marketing them actively so as to attract domestic and international tourists to the rural areas.

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Nepal woos Indian tourists

Delegates from Nepal are in an Indian visit currently with the aim of enlightening the Indian travellers on Nepal’s tourism products and offerings.

By focusing on Eastern India, they have already visited Guwahati on Apr 30 and after Kolkata on Wednesday (May 2) they will visit Bhubaneshwar on May 4.

Speaking about the aim of promotion, Mani Raj Lamichhane, Manager, Tourism Product and Resource Development said: “We want to educate India about our tourism. We want to inform them how the situation in Nepal is whether it is about security or any new package development.”

Rameshwar Pandyal Counsel, Consulate General Office of Nepal in Kolkata said: “India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. The Indian market is important for both in terms of value and volume.”

NTB plans to promote destinations including Kathmandu, Pokhara, Chitwan, Lumbini, Manakamana and Muktinath; hill stations including Nagarkot, Dhulikhel, Daman, Bandipur, Tansen currently for Indian market.

Soft adventures activities such as white-water rafting, biking, fishing, rock climbing, paragliding, ultra light aircraft and bungee jumping will be endorsed.

For the arduous and keen adventure seekers or trekkers, the Great Himalayan Trail across east/west mountainous belt of Nepal has been introduced.

The campaign will also include exclusive and luxury tourism products in terms of Casinos, Golf, Dining, Nightlife, Shopping of Indigenous Handicrafts, Woodworks, Pashmina, Carpets, Clothing, Souvenirs, Jewellery and Electronics.

In 2011, Nepal received 1, 45,338 tourists from India by air which is 39.1pc increase as compared to 2010.

“Encouraged by the response to our 2011-Year of Nepal Tourism, this year is dedicated to “Visit Lumbini Year-2012” to pay tribute to Lord Buddha,” said Pandel.

Despite popularity, Nepal tourism is facing some threats such as less rail connectivity and high price of air tickets.

Commenting on this, Mani Raj said: “Currently what we are facing is rail connectivity problem. Nepal government is trying to introduce new railways.”

“Otherwise, no visa requirement, good air connectivity with almost 76 flights per week to India and year round pleasant weather are the factors that contribute to Nepal’s popularity as a favourite holiday destination amongst Indians,” he added. (IBNS)

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Date :- May 6, 2012

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Editor: Sarad Pradhan
Asst. Editor: Sudhan Subedi
Media Center | Nepal Tourism Board
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter. Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.