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Weekly Official e-Newsletter of Nepal Tourism Board

In this Issue :

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Tourism Industry to enhance disaster resiliency
Minister Shrestha releases book "Rural Tourism"
Nepal Tourism focuses on West India
Alpine Air to fly to UK
Growth in Visitor Arrivals in July 2013

Tourism Industry to enhance disaster resiliency

The regular discussion and dialogue has been commenced to enhance the disaster resiliency of Nepal's Tourism Industry.  From the disaster risk management perspectives, private sector entities have two-fold role in building resilience in their businesses and contributing as a part of corporate social responsibility in enhancing community resilience.

Government of Nepal is engaged in the process of making tourism as well as whole the private sector disaster resilient through necessary regulations and  instruments.

Speaking on the opening session of a half-day workshop on "Need of Disaster Preparedness in Tourism Industry" , Mr. Narendra  Kumar Basnyat, President of Nepal-USA Chamber of Commerce and Industry (NUSACCI),  in his inaugural speech appreciated the initiation taken by Tourism Industry for its active involvement towards disaster risk reduction of private sector especially the Tourism Industry Sector and also briefed that NUSACCI would extend its cooperation in every aspects of DRR and would like to work with Nepal government, NSET, NTB and Tourism Industry related association on various DRR activities.

This is the second workshop of this kind where more than 100 participants from Tourism Industry sector have actively participated and brainstormed on this theme.

Addressing the workshop, His Excellency US Ambassador to Nepal Mr. Peter W. Bodde highlighted on DRR support in Nepal and appreciated efforts of Nepal Government to mitigate adverse impacts of potential threat. He emphasized the significance of  "Promoting Public Private Partnership for Earthquake Risk Management (3PERM)" program supported by USAID/OFDA and being implemented by NSET in bringing the level of commitments and potential resources and leadership of private sector including the Tourism Industry to consider Earthquake/Disaster Risk Management as one of the priority areas for mainstreaming into the development process.

Mr. Amod Mani Dixit, Executive Director of NSET highlighted the role of private sector in earthquake risk management, and the need for the private sector to make their family and their business safer through the development and implementation of Business Continuity Plan. He pointed out the importance of the Tourism Industry  and its contribution to the national economy, and that is the reason why this industry should be safe against disaster. He hoped to be working with the sector in the days to come so that the Tourism Industry is well prepared and that all stakeholders in tourism business continue uninterrupted even after a large earthquake in Nepal.

Mr. Subash Niroula, Acting Chief Executive Officer of Nepal Tourism Board (NTB) appreciated the initiation taken by Tourism Industry Stakeholders to come together to work towards DRR activities.  He mentioned that NTB is very happy to be part of this initiation and look forward to working with concerned stakeholders on Tourism sector DRR activities on partnership approach. He further said that the tourism industry has resource limitations in managing natural disasters. “ We are talking about the greater risks for which we need to have more advanced technology and there must be coordination between the government and the private sector,” he said. He also expressed NTB’s commitment to fund the Tourism Emergency Centre for all kind of rescues.

Mr. Santa Subba, President of Himalayan Rescue Association made a presentation on rescue operation and crisis management in the tourism sector and emphasized the need of disaster preparedness and related trainings to all levels of professionals working in this sector.

NSET Deputy Executive Director Mr. Surya Narayan Shrestha presented briefly on risk of earthquake and the need for preparedness, and Mr. Surya Bhakta Sangachhe, Program Manager of 3PERM highlighted on the need of disaster recovery and business continuity plans for every private sector business.

SWOT analysis exercise was done to find the ways to move forward, and Mr. Aditya Baral, Director of NTB briefly highlighted the role of Nepal Tourism Board in crisis and made his closing remarks by summing up the workshop activities.

The half-day workshop was jointly organized by Nepal Tourism Board (NTB), Nepal-USA Chamber of Commerce and Industry (NUSACCI), Himalyan Rescue Association (HRA) and National Society for Earthquake Technology-Nepal (NSET) with the support from USAID/OFDA and Tourism Industry Sector related Associations.

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Minister Shrestha releases book "Rural Tourism"

The Village Tourism Promotion Forum Nepal has published a book “Rural Tourism” in co-work of Nepal Tourism Board (NTB).

The book incorporates different write-ups and articles written on various issues  including works to be carried out by the government and private sector in the days ahead for promotion of rural tourism, information about tourism sites of the country and economic and social issues of tourism.

Releasing the book at a programme organised by the Forum on the occasion of the 17th Village Tourism Day here on July 31, 2013, Minister for Culture, Tourism and Civil Aviation, Ram Kumar Shrestha, said that the government policy is promoting domestic and international tourism together.

Minister Shrestha said that it was necessary to give stress on rural tourism in further days as tourism development would only be sustainable in the country after coordination with the rural areas.

On the occasion, Minister Shrestha honoured Barpak Housing from this year’s Housing Award. The award carries a purse of Rs. 11,000 and it is established by the Forum.Similarly, Chairman of the Forum, Shiva Lamichhane said that it was necessary to pay attention by the government to promote village tourism.

30 foreign delegates to participate in hydropower meet Some 30 participants from four sovereign wealth funds and international power developers will congregate in Kathmandu to discuss on the Nepal´s hydropower development on August 28 and 29.

The Hydropower Investment Development Company Limited has invited sovereign funds from Canada, UAE, China and Singapore and power developers from China, Australia and India, among others, to take part in Hydropower Investment Meeting.

Speaking at a press meet on Tuesday, Chief Executive Officer of HIDCL Deepak Rauniar said that they would put forward projects like Nalsing Gadh (410 MW) and Budhigandaki (600 MW), among others, to the participants, aiming to lure investment.

Both are reservoir type projects and hence need a huge investment. The estimated cost of Nalising Gadh is US$ 737.39 million and Budhigandaki is expected to cost $1.50 billion.

Rauniar also said that they would discuss on technical, financial and other issues of the projects in a bid to attract foreign investment.

According to HIDCL, the meeting is a follow-up activity of the Investors´ Forum of 2011.

Ministry of Energy, Ministry of Finance, Investment Board of Nepal and Asian Development Bank are supporting the event.

The meeting begins right after the conclusion of a two-day Power Summit being organized by Independent Power Producers´ Association Nepal on August 26 and 27. IPPAN is also participating in the meeting.

HIDCL has already invested in Mistri Khola (42 MW) and Dordi Khola (27 MW) hydropower projects through consortiums led by different commercial banks.

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Nepal Tourism focuses on West India

The Nepal Tourism Board (NTB) and Nepal Association of Tour & Travel Agents (NATTA) Regional Association, Pokhara are jointly organizing NATTA Promotional Tour- 2013 in the prominent Indian cities of Mumbai and Goa on 2nd and 5th August 2013 respectively with the aim of increasing awareness and educating the West Indian travellers on Nepal's tourism products and offerings.

The Nepal Tourism Board (NTB) and Nepal Association of Tour & Travel Agents (NATTA) Regional Association, Pokhara are jointly organizing NATTA Promotional Tour- 2013 in the prominent Indian cities of Mumbai and Goa on 2nd and 5th August 2013 respectively with the aim of increasing awareness and educating the West Indian travellers on Nepal's tourism products and offerings. The Promotional Program will feature B2B Interaction between Nepalese and Indian Travel Trade delegates, Press Meet and Destination Presentation of Nepal.

The Nepalese travel trade delegation in the Road Show comprises of a contingent of about 35 hoteliers and tour operators from the city of Pokhara to woo the West Indian travellers to visit Pokhara in the upcoming tourist holiday season.

After successful tourism promotional campaign of Nepal Tourism Year 2011 and Visit Lumbini Year 2012, The Year 2013 has been marked with Mt. Everest Diamond Jubilee Celebrations. The special programs took place from 26- 29 May 2013. On the occasion, there was the gathering of renowned Everest Summiteers, opening up new peaks for summit, felicitation to all 8000 meter peaks summiteers, Everest Marathon in Solukhumbu, award ceremonies, Familiarization trips of high level national and international dignitaries to Everest Region, symposiums on Climate Change in Everest Region, Cleaning Campaigns in the Everest Region etc.

Nepal has always been popular with Indians as a recreational, shopping and pilgrimage destination. Nepal is a prominent destination amongst Hindus across the world. Earlier known as the only Hindu Kingdom of the world, Nepal is thronged with thousands of Shiva-devotees especially during Mahashivaratri to pay homage to Pashupatinath.

For many, Nepal symbolizes as an ultimate adventure destination that is rarely found anywhere else in the world. And, for others, Nepal appears to be a Shangrila- the Lost Horizon that has been far from reality clustered with deities and demons awaiting for offerings. However, Nepal, in fact, is a country with a diverse arrays of tourism products- a rare combination of mystic, mystery, mountain and merriment.

Pilgrimage, Leisure, MICE & Soft Adventure Activities are the primary segments Nepal is focusing on in Indian market currently.

No visa requirement, good air connectivity with almost flights 76 flights per week to India, easy access by road, year round pleasant weather, favourable exchange rate for Indian currency are some of the major factors that contribute to Nepal's popularity as a favourite holiday destination amongst Indians.

NTB plans to promote destinations including Kathmandu, Pokhara, Chitwan, Lumbini, Manakamana & Muktinath; Hill Stations including Nagarkot, Dhulikhel, Daman, Bandipur, Tansen currently for Indian market. Soft adventure activities such as white-water rafting, biking, fishing, rock climbing, paragliding, ultra light aircraft and bungee jumping will be endorsed.

For the arduous and keen adventure seekers / trekkers, the Great Himalayan Trail across east / west mountainous belt of Nepal has been introduced. New home stay facilities around Kathmandu valley and outside Kathmandu valley with ethnic flavour will also be promoted.

The campaign will also include exclusive and luxury tourism products in terms of Casinos, Golf, Dining, Nightlife, Shopping of Indigenous Handicrafts, Woodworks, Pashmina, Carpets, Clothing, Souvenirs, Jewelery & Electronics. Weekend Breaks, Spiritual Weekends, Family Weekends & Adventure Weekends will be focussed on as well.

NTB's marketing strategy will focus on B2B and B2C promotion programmes in the both metro and satellite cities in India & Asia.

According to Mrs. Nandini Lahe-Thapa, Sr. Director, Tourism Marketing & Promotion, Nepal Tourism Board, "India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. The Indian market is important for both in terms of value and volume." In 2012, Nepal received 164,680 tourists from India by air which is 13.3% increase as compared to 2011.

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Alpine Air to fly to UK

Alpine Air and Net Airways, a UK-based company, inked an agreement on Friday to operate international flights from Nepal. Surendra Malla, chairman of Alpine Air and Bikram Joshi, founding director of Net Airways signed the agreement to this effect on Friday, a company statement said.

On the occasion, Alpine Air announced its plan to being operation with an Airbus A320-200 aircraft. It plans to add second aircraft within three months of being airborne.

The company said it plans to start direct flight to London after obtaining necessary permissions from the Ministry of Culture, Tourism and Civil Aviation once it brings the second aircraft.

Alpine Air has already received permission to operate flights to nine destinations -- New Delhi, Mumbai, Dhaka, Bangkok, Kuala Lumpur, Guangzhou, Doha, Singapore and Bahrain.

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Growth in Visitor Arrivals in July 2013

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of July 2013, compared to the same month last year, have increased by 0.28% to 38,560.
The arrivals from South Asian region have shown mixed performance. The arrivals from Bangladesh and Sri Lanka have increased by 32.26% and 61.68% respectively whereas India and Pakistan markets declined by 15.74% and 57.76% respectively.
Visitor arrivals from Asia (other than South Asia region) have recorded positive growth of 14.36% with China (17.91%), and Malaysia (77.10%), South Korea (0.90%) and Thailand (87.21%) showing positive growth. However, arrivals from Singapore and Japan have registered negative growths of 2.16% and 12.19% respectively.

From long-haul markets, Europe registered overall positive growth of 6.59% . Arrivals from Belgium, the UK, Italy, the Netherlands, and Russia have recorded positive growth of 54.35%, 22.32%, 3.45%, 27.32% and 62.62% respectively. Arrivals from Denmark, Germany, France, Norway, Spain and Switzerland were down by 0.87%, 6.79%, 7.70%, 53.33%, 14.97% and 30.92% respectively.

Likewise, arrivals from Canada and the United States of America also registered positive growth of 107.10% and 5.10% respectively. Australia posted positive growth of 32.58% while New Zealand showed decrease in arrival figure by 7.63%.

Aggregate visitor arrivals decreased by 3.5% to 320,989 for the period between Jan-July 2013 compared to the same month last year. 

A total of 43,063 foreign tourists departed from TIA in July 2013.The number of Nepalese arrivals stood at 67,422 while 89,159 Nepalese departed from TIA in July 2013.

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Photo of the week
Acting CEO of Nepal Tourism Board Mr. Subash Nirola addressing the workshop on Need of Disaster Preparedness in Tourism Industry on July 31, 2013.

Upcoming Events

Global Youth Leaders Travel and Learning Camp 2013

Date :- 11-15 August 2013

Timal Shaman's Festival (Gonya Nghya )

Date : 21 August 2013
(Rishi Tarpani / Janai Purnima Full Moon Day)
Venue : Kavrepalanchowk



Photo Feature

Beauty of Nepal

Editor: Sarad Pradhan
Asst. Editor: Sudhan Subedi
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter. Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.