Weekly Official e-Newsletter of Nepal Tourism Board
(Printable version)
August 23, 2013
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Nepal bags best print promotional award in Travel & Tourism Fair ( TTF ) 2013, Ahmedabad
Conservation centre submits Syangen trail report
English language training to tourist police
Celebration of Gaijatra festival organized
Janai Purnima being celebrated

Nepal bags best print promotional award in Travel & Tourism Fair ( TTF ) 2013, Ahmedabad

Nepal Tourism Board (NTB) participated in Travel & Tourism Fair ,TTF-2013, in the fast rising city of Ahmedabad, in Gujurat held from 16-18 August 2013 with the aim of increasing awareness and educating the Indian traveller on Nepal's tourism products and offerings targeting upcoming season of Dashara and Puja Holidays in Gujurat.

Commemorating this year as Mount Everest Diamond Jubilee Celebrations, Nepal is marketed as an ultimate adventure destination that is rarely found anywhere else in the world. Indian adventure enthusiasts are seen exploring manifold adventure travel options .
NTB and the participating company from Nepal; Yeti Airlines Domestic, Monterosa Treks and Expedition,Nepal Holiday Maker Tours and Travel, Fishtail Tours and Travels,Himalayan Glory Travels and Tours and,Abhiwadan Holidays  engaged in both B2B and B2C promotion during the fair. Amongst many exciting options, the private sector had customized various lucrative packages for the Indian tourist at the fair. Pilgrimage, Leisure, Soft Adventure Activities and Muktinath pilgrimage tour drew special attractions .

The three day fair attracted more than 20000 visitors. 100 stalls featuring dozen Indian states along with destination countries Nepal, Thailand and Malaysia graced the fair. The fair was organized to capitalize on the growing economy of Gujurat and its rising number of affluent class. Nepal stall succeeded in disseminating both general and specific information to the visitors. NTB won the best print promotion award, attributed to excellent combination of both content and substance.
Keen interests shown by the travel trade visitors towards Nepal prove that Indians are regaining their confidence to travel to Nepal.
India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. Indian market is important for both in terms of value and volume.

In 2012, Nepal received 1,65,815 tourists from India by air which is 20.6% increase as compared to 2011. In the period of Jan-July 2013 itself, Nepal received 89500 tourists from India.

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Conservation centre submits Syangen trail report

The Village Tourism Promotion and Environment Conservation Centre of Rasuwa  on August 20, 2013 submitted a study report prepared for ‘Syangen Himal Eco-Tourism Trekking Trail’.

The centre has also urged Nepal Tourism Board (NTB) and Trekking Agencies’ Association of Nepal (TAAN) to support its initiative to develop the trekking trail. During a press meet organised at NTB, representatives from Rasuwa–Nuwakot Tourism Society (RNPS) handed over the study report to NTB and TAAN.

RNPS representatives, during the programme, informed about the need to develop proper infrastructure along the trekking trail to support the development, conservation and promotion of tourism sites in Rasuwa and Nuwakot. They also said that the region could be developed as an adventure tourism product.

According to the study, the trekking trail of Rasuwa that starts from Lahare Pauwa includes a number of tourism sites such as Somdang Valley, Jageshwor Pond, Ganesh Himal and Paldor Peak. The report also states that the trekking trail can be further developed and connected to the Langtang region and the Great Himalayan Trail.

The report has also mentioned about the urgent need for a proper trekking path, construction of a camp site and potter shelter, and drinking water supply. It has also suggested NTB and TAAN to promote homestay programme in such areas and organise awareness programmes among the people regarding sanitation and hygiene.

To develop required infrastructure for Syangen trekking trail, the Rasuwa-Nuwakot Tourism Society has estimated a budget of Rs four million.

Addressing the program, Officiating CEO of Nepal Tourism Board Mr. Subash Niroal stressed to promote this route through media. He also suggested to take media FAM Tour to the route for more publicity of this new trekking trail.

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English language training to tourist police

The United Kingdom (UK) has agreed to provide English language training to tourist police to be deployed in Pokhara. UK Ambassador to Nepal Andy Sparkes and Joint Secretary at the Ministry of Culture, Tourism and Civil Aviation Purna Chandra Bhattarai signed a contract agreement to this effect amidst a function on August 20, 2013.

Speaking at the function, Sparkes said, “Nepal is poised to increase its tourism and would benefit particularly from visits by wealthy tourists who have many destinations to choose from and will go where they feel most comfortable,” he said.

The envoy said that English speaking tourist police can play a very important role in giving foreign visitors a positive impression of beautiful Nepal.

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Celebration of Gaijatra festival organized

The Gaijatra festival, or the 'festival of cows', celebrated in the Kathmandu Valley on August 22, 2013  with people dressed in costumes taking out colourful parades around the city in memory of the family members who have died.

On this day,  families who have lost a member during the year parade around the city with a decorated cow. Many kids disguise themselves as cows or ascetics and walk publicly in a procession along the festival route.

According to religious scriptures, 'gai' (cow) helps departed souls to cross the cosmic ocean in their journey into the after-world. Cows are sacred animals in Hinduism.

There is also a comical aspect to the festival. Humorous and satirical street shows of the people in power are performed in major towns of the country. Many newspapers also publish special editions with humorous and satirical articles marking the Gaijatra festival. In this festival, irregularities of the society are exposed through satirical means.

The people, especially of the Newar community have been observing Gaijatra festival since the Malla period to commemorate the loss of their family members by going around the town with masked faces and idols of cows.

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Janai Purnima being celebrated

People belonging to Hindu faith thronged temples across the country as well as rivers and ponds to observe the festival of Janai Purnima on Wednesday.

This day holds special significance as men from Hindu faith, especially Brahmins and Chhetris, change the Janai (sacred thread) they wear after having a ritual bath on the banks of the river that flows past Hindu temples.

Brahmin priests at various temple in Kathmandu remained busy officiating the ritual and tying rakshya bandhan on the wrists of both men, women and children. It is believed that tying rakshya bandhan on this day will bring devotees security and good fortune. In the terai districts, sisters tie rakhi around their brothers’ wrists as a sign of love between sisters and brothers.

The festival was also celebrated by consuming Kwati, a soup made from nine different beans.

A big religious fair was held in the famous shrine of Gosaikunda, a lake that is situated high up in the mountains of Rasuwa district, where large number of pilgrims reach after making an arduous two day trek to worship Lord Shiva, change the Janai and tie rakshya bandhan.

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Krishna Janmasthami

Date:    August 28, 2013
Venue:  Krishna Temples all over Nepal


Sarad Pradhan     Asst. Editor: Sudhan Subedi

Media Center | Nepal Tourism Board

Tourist Service Center, P.O Box: 11018
Bhrikuti Mandap, Kathmandu, Nepal
Hotline : + 977.1.4225709   Tel : + 977.1.4256909 (Ext. 181/182)   Fax : + 977.1.4254298
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter.

Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.