Weekly Official e-Newsletter of Nepal Tourism Board
September 20, 2013
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Leisure and incentive travel highlighted in PATA
Pacific Asia Travel Association Mart (PATA) took place at Chengdu, China’s thriving trading city, from Sept 15- 17, 2013 with Nepal Tourism Board and PATA Nepal Chapter jointly participating the fair along with ten private tourism agencies from Nepal.
PATA Mart is a platform of global networks of highly professional companies focusing on business while maximizing travel value for customers.
Coinciding with PATA Tavel Mart, there was a Conference of PATA Board Members where representing Nepal, Mr, Subash Nirola, Acting CEO of NTB gave away Everest Diamond Jubilee medal to Mr. David Hemplemen, a veteran climber and world renowned adventurist who scaled Everest from both Nepal and Tibet side.
On the occasion, while talking to media he highlighted the cordial and cultural ties between the two countries and Nepal’s new initiatives and special offer for Chinese market. Analyzing the dynamics of the market he said, “ We are shifting our focus on leisure and incentive tours besides the traditional notion that Nepal is an adventure destination." Seeing the surge in the arrival figures and the prospect of Chinese market , Mr. Nirola opined that "China is soon emerging to be the top source market for Nepal and that NTB will further intensify its promotional programs in various cities of China."
During the event Nepal received a good coverage in the official magazines of PATA called TTG which reaches out to thousand of travel trade companies. NTB also updated the media and trade buyers with useful travel information and attractive tour packages and invited the media to make coverage in prominent televisions, leading travel newspapers and popular travel portals in China. Media briefing was also done on latest tourism updates at a special program during the mart.
While competing destinations like Korea, Singapore, Malaysia, Thailand and Indonesia are making aggressive marketing in China, Nepal needs to tactically move ahead to secure its share of tourism from China through mass outreach and strong destination appeal .
While touring places like Kathmandu, Chitwan, Lumbini and Pokhara which are very popular for Chinese visitors, Nepal is already providing discounted entry fees to heritage sites with special Chinese speaking Guide for city tours and understanding the travel habits and food preferences to safeguard and consolidate the Chinese market.
China is emerging as one of the largest source market for Nepalese tourism with Chengdu, Lhasa, Guangxhou , Kunming and Hong Kong directly connected to Kathmandu. Visitors from China increased by 16 % with around 70,000 Chinese tourists visiting Nepal in 2012.
Nepal participates JATA-2013
Nepal Tourism Board along with four participants from the Nepalese travel trade successfully participated in the JATA Tabihaku Fair 2013. The fair is being held in the capital city, Tokyo from 12-15 September 2013. The JATA fair is a very important fair and is one of the biggest travel shows in Asia, which is dedicated to operators, provides new contents in travel, services and trainings, enhancing what is on offer for travelers with new trends and emerging destinations.
JATA 2013 especially confirmed its role as a privileged marketplace for the tourism sector for the entire participants. About 150 countries from all around the world participated in the fair. The Fair showcased various products in tourism and gave a special platform to tour operators, travel agencies, MICE, hotel chains etc. The theme emphasized was mostly for leisure travel, gaming and sports tourism.
The fair in the three days witnessed participation of nearly 120,0000 visitors and hosted workshops for more than 600 buyers. Nepals participation in JATA 2013, this year, focused on garnering support and cooperation from all travel trade fraternities, press and general public for the mission of enhancing sustainability and eco-friendly tourism image of the country. Nepal stall got a phenomenal response in the fair. The visitors were very curious about the situation in Nepal and raised many questions related to security. The private companies exhibiting with NTB were also prepared with new products and packages. They focused more on new products like homestay, four wheel off-the-road drives to Mustang and Lomathan, traditional weddings for foreigners etc. Soft adventure activities like Paragliding, ultralite flights and Zip line were also promoted. There were many inquiries related to trekking and soft adventure.
The inbound Travelers to Japan in the year 2012 was 8,358,105 whereas the Outbound Japanese Travelers in 2012 were 18,490,657 of which an approximate of around 24,321 visited Nepal.
NTB along with the participating companies made their active participation in the JATA 2013 Fair, B2B sessions and B2C interaction at the Nepal Pavilion: Hall # 2 Stand # F31. The participating Companies are:
1. Liberty Holidays- Mr. Ghale Ram, Managing Director
2. The Malla Hotel- Mr. K.M Ranjitkar, General Manager
3. Yeti Travels- Mr. Atul Gupta, Chief Operating Officer
4. Nepal Airlines Corporation- Mr. Ganesh Bahadur Chand-Corporate Director and Mr. Sudhan Shrestha-Manager
Ms. Shradha Shrestha, Sr. Officer represented Nepal Tourism Board in JATA 2013.
Tourism and aviation conclave held
Hotel de l´ Annapurna Kathmandu, in association with New Business Age, Nepal Tourism Board and Qatar Airways held a seminar on September 19, 2013 on tourism and aviation industry in Nepal.
The aim of the seminar was to explore prospects of premium tourism models and stronger aviation services in Nepal through deliberations and interaction of all major stakeholders of the industry.
Inaugurating the half-day conference, Sushil Ghimire, the secretary at the Ministry of Culture, Tourism and Civil aviation, said such conferences and panel discussions would help develop a roadmap on how the industry has to move ahead towards prosperity. Saying that tourism is the highest revenue generating sector in Nepal, Ghimire said, “Such seminars will bring together all the stakeholders, under a common roof where problems can be discussed and solutions can be generated.”
Focusing on the need of quality tourism in Nepal, Ghimire said that the urgent need in aviation industry was the upgrading of airports and bringing plane fares down to ‘reasonable rates’. “The time has come that all of us join hand and march ahead,” Ghimire added.
Speaking at event, Madan Lamsal, the Chief Executive Officer of New Business Age, said such the event aimed at broadening the understanding of premium tourism in Nepal and would enhance the growth of industry. Further, Lamsal said premium tourism in the country would be possible only when the aviation sector developed.
Similarly, Shreejana Rana, the director of CSR-Research and Development, said the tourism industry in Nepal had taken some hard knocks in the last decades. She said tourism entrepreneurs needed a safe and conductive environment to invest further to enhance products and services.
“As positioning and branding idea of Nepal is not effective, it is selling its products very cheaply,” said Amitabh Kant, who is credited for leading the successful “Incredible India” campaign.
He said there are a few destinations like Nepal endowed with all natural gifts. “However, it’s like a sleeping elephant for Nepal. And it signifies the gap between the performance and potential.”
Kant presented a six-point to-do list for Nepal to attract more tourists, stating more tourists mean more job creation. Kant’s six points are the need for a stable government, capacity building of service providers, effective communication and promotional strategy, convergence of tourism with other government stakeholders, community participation and open sky policy.
In the discussion sessions on tourism and aviation, various experts including Ms. Nandini Lahe Thapa, Senior Director, Nepal Tourism Board, Mr. Suman Pandey, Chairman of PATA-Nepal Chapter, Mr. Madhu Acharya, Senior Vice President, Nepal Association of Tour and Travel Agents, Mr. Bhola Bikram Thapa, Managing Director, President Travels, Mr. Nalin Mandiratta, General Manager of Soaltee Crowne Plaza, Mr. Upaul Majumdar, CEO of Hotel Annapurna expressed their opinions on the subjects .
Humde Airport ready for regular flights
The commuters in Manang district have breathed a sigh of relief as Humde Airport can now operate regular flights. This is also expected to promote tourism in the Himalayan district.
The regular flights started after the airport authority recently completed the renovation of the runaway. For years the travelers had to wait for days to for a plane to take off from the muddy airstrip. After three years of renovation, the 600-meter runway has now been extended by 300 meters and its surface has tarmac.
According to Pratap Babu Tiwari at Nepal Airline Corporation (NAC) office in Pokhara, the flights were now possible throughout the year. “Besides the tarmac, now the airport also has a well-managed parking lot. Three years of investment and hard work has finally paid off,” said Tiwari. Total of Rs 90 million was spent for renovation.
A team of technicians from the Ministry of Culture, Tourism and Civil Aviation along with NAC had recently conducted a test flight on the runway.
Located at 11,1,45 feet above the sea level, the airport was running flights on dry seasons only before renovation.
Only narrow-bodied chartered aircrafts used to land at the airport besides the NAC´s twin-otters in the past as the runway could not support heavier planes.
“Now heavier planes are land there throughout the year,” Tiwari said, and went on to express confidence that the renovated runaway will certainly boom the tourism in the area.( News Courtesy: The Republica)
UNWTO partners with JATA to advance tourism in Asia and the Pacific
The World Tourism Organization (UNWTO) has signed a Memorandum of Understanding with the Japan Association of Travel Agents (JATA). The agreement, signed on the occasion of JATA Travel Showcase 2013, aims to reinforce the knowledge and positioning of the tourism sector in Asia and the Pacific (Tokyo, Japan, 13 September 2013)
UNWTO and JATA will collaborate, among other areas, in the organization of a UNWTO session at the annual JATA Tourism Forum and Travel Showcase, the exchange of best practices, particularly the experience of Japan’s tourism recovery following the 2011 earthquake and tsunami, and data sharing.
UNWTO Secretary-General, Mr. Taleb Rifai, who signed the MOU with JATA’s Chairman, Mr. Jungo Kikuma, stated that “the signing of this landmark document and partnering with important and influential players in the tourism sector such as JATA is a significant step forward for UNWTO in its global efforts to promote tourism as a driving force for social and economic development.”
“We are indeed very pleased to firm up this collaborative initiative with JATA. This partnership is the first forged in Asia and the Pacific by UNWTO, a region which is growing to be the centre of gravity in tourism” said Mr. Rifai. “This is an ideal platform from which UNWTO, joining hands with JATA, would like to further our actions to advance tourism growth in the region.”
Japan has declared the aim of building the nation on tourism, considering the sector as an important pillar to revitalize its economy. The Government set as target to attract 20 million foreign visitors and have 20 million Japanese traveling abroad by 2020. The agreement between UNWTO and JATA paves the way for UNWTO to combine its efforts with JATA in support of the policy initiatives of the Government of Japan.
During his visit to Japan, Mr Rifai met Mr.Yosuke Tsuruho, Senior Vice-Minister, and Mr. Manabu Sakai, Parliamentary Vice-Minister of the Ministry of Land, Infrastructure, Transport and Tourism, Mr. Masaji Matsuyama, Parliamentary Senior Vice-Minister of Foreign Affairs and Mr. Kubo Shigeto, Commissioner of the Japan Tourism Agency (JTA). During the meetings the further engagement of Japan in UNWTO Programme of Work through human resource exchange programmes and the sharing of successful tourism experiences were discussed.
UNWTO is also looking forward to working closely with Japan in the areas of responsible tourism and tourism ethics following the designation of Mr. Yoshinori Hompo, former Commissioner of Japan Tourism Agency, as member of the UNWTO World Committee on Tourism Ethics.
Japan is one of the leading tourism destinations in Asia and the Pacific. In 2012, Japan received 8.4 million international visitors (34% more than in 2011) generating US$ 14.6 billion in revenues.
|World Tourism Day
Date: September 27, 2013
Venue: Kathmandu and entry points to Nepal
Date: October 5, 2013
Venue: All over Nepal