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Weekly Official e-Newsletter of Nepal Tourism Board

In this Issue :

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New Year 2071 Celebrated Amidst Festivities
Bisket Jatra Concludes
Satyam starting regular heli service to Muktinath Temple
Overcoming seasonality to support economic diversification _ the case of mountain tourism
2nd PATAcademy-HCD to Focus on Marketing, Branding and Social Media

New Year 2071 Celebrated Amidst Festivities

Nepal celebrated New Year 2071 on Monday, 1st of Baisakh as per Bikram Era calendar, established by King Vikramaditya. All government offices, private offices and educational institutions were closed to mark the New Year day on which falls in mid-April as per the Gregorian.

People visited hill stations, organized parties, visited hotels and restaurants, went to picnic spots to celebrate the occasion and exchange greetings. Major tourist hubs here, mainly Thamel, Durbarmarg and Hanumandhoka Durbar Square were jam-packed with tourists as well as Nepalese youths, who gathered there for celebrations.

President Ram Baran Yadav wished peace, prosperity and happiness to all his countrymen on the occasion. Prime Minister Sushil Koirala, in his message, wished for "peace, prosperity and happiness to all Nepali sisters and brothers who are living in the country and abroad".

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Bisket Jatra Concludes

The nine day long Bisket Jatra concluded on Friday after the lingo (pole) erected at local Kumale tole was laid down. The lingo erected at Kumale tole was laid down this morning by offering worship as per the ritual.

The Jatra that began after pulling up chariot of Bhairabnath and Bhadrakali on April 10 will be formally concluded after pulling up again the chariot of Bhairabnath and Bhadrakali this afternoon.

A large number of security personnel have been deployed in Bhaktapur to curb untoward incident. Officiating Chief District Officer, Damaru Prasad Niraula, said that more than 1,300 police personnel have been deployed for the security to conclude the Jatra in a peaceful manner.

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Satyam starting regular heli service to Muktinath Temple

Satyam Tours and Travels (STT) is starting regular chopper service to Muktinath Temple in Mustang district from Pokhara from Wednesday.

Amrit Adhikari, proprietor of STT, said they were chartering a 24-seater MI17 helicopter from Shree Airlines to operate the service. “We are launching the service targeting pilgrims from Nepal and India,” he said, adding: “The service will provide some relief to pilgrims who are facing problems due to lack of sufficient flights on Pokhara-Jomsom route.”

The chopper will land in a helipad situated about a kilometer below the temple.

Adhikari said the service will help pilgrims, especially those from India, who are worried by lack of flights and syndicate imposed by transport entrepreneurs on Beni-Jomsom road. “By using our service, pilgrims can return to Pokhara on the same day after paying homage at the temple,” he added.

It takes at least three days from Pokhara to reach Muktinath and return to Pokhara through surface transport. Similarly, those flying directly to Jomsom can return to Pokhara next day only.

At present, only Tara Air operates scheduled daily flights on Pokhara-Jomsom route. Simrik Airlines is preparing to launch Pokhara-Jomsom flights within few days.

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Overcoming seasonality to support economic diversification _ the case of mountain tourism

Overcoming seasonality to strengthen the competitiveness of mountain regions also as summer destinations was the topic at the centre of the 8th edition of the World Congress on Snow and Mountain Tourism. International experts identified sustainability, innovation and accessibility as key success factors to address this challenge.

The seasonal distribution of tourism activities is highly uneven in most mountain destinations, with the main turnover concentrated in the winter season in contrast with a clear decline of demand during the summer. Overcoming seasonality is key for both a more even spread of the economic benefits of tourism and to reduce environmental pressure on destinations.

Opening the Congress, the Prime Minister of Andorra, Mr. Antoni Martí, stressed the direct link between innovative tourism products and economic diversification: “The tourism strategy driven by the Government of Andorra is perfectly in line with the theme of this Congress. Andorra is currently aiming to further diversify our snow and mountain tourism offer with other compatible activities in the areas of wellness and conference tourism, among others."

Developing new approaches to mountain tourism is of strategic importance, said UNWTO Secretary-General, Taleb Rifai. “Visitors are increasingly interested in mountains in search of new experiences linked to nature and sports. Combined with the need for mountain destinations to adapt their tourism offer to the impacts of climate change and expand the tourism season, now is the perfect time for destinations and operators to look into new products that will expand and adapt the tourism season while creating sustainable tourism experiences”.

The next edition of the World Congress on Snow and Mountain Tourism will be held in Sant Julià de Lòria, Andorra, in 2016.

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2nd PATAcademy-HCD to Focus on Marketing, Branding and Social Media

Committed to Human Capital Development (HCD), the 2nd PATAcademy-HCD is being conducted for rising stars in the travel industry who want to broaden their practical experience, engage with leading speakers and learn from their peers. “Marketing, Branding and Social Media” will be the theme of the 2nd PATAcademy-HCD. The programme will take place during June 17-20, 2014 at the PATA Engagement Hub in Bangkok, Thailand.

Mr Martin J Craigs, PATA CEO, noted that the inaugural PATAcademy-HCD in December 2013 was a major success with participants rating the interactive four-day program very highly.

He added: “PATA will continue to strengthen PATAcademy-HCD as a part of PATA’s human capital development strategy. The aim is to nurture a healthy, prosperous and diverse travel and tourism industry.”

Participants will gain practical experience during the training. They will be assigned to work in a group on destination projects, crisis cases or events which have impacted tourism in a destination. They need to evaluate the impact of the crisis in terms of travel patterns, forward bookings and future building trends. Presentations will be shared at the end of the program.

The registration fee for the 2nd PATAcademy is US$998 for PATA members, US$1,200 for Chapter members and US$1,500 for non-members.


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Upcoming Events

6th National Tourism Fair 2014

Date: May 2nd- 4th, 2014
Venue: Bhrikuti Mandap, Kathmandu

Buddha Jayanti

Date: 14th May
Venue: All over Nepal



Photo Feature

Bisket Jatra at Bhaktapur and Thimi

Editor: Sarad Pradhan
Asst. Editor: Sudhan Subedi
Media Center | Nepal Tourism Board
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter. Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.