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Weekly Official e-Newsletter of Nepal Tourism Board

In this Issue :

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ITB Berlin concludes with very positive signals for international travel industry
Nepal Russia Tourism Exchange- Interaction Program
Health Lecture for Trekkers and Guides conducted at Nepal Tourism Board
Personal Development Program (PDP) organized for STN Members

ITB Berlin concludes with very positive signals for international travel industry

This year’s 5-day long ITB Berlin that concluded on March 9, 2014 sent out very positive signals for the international travel industry. In Germany consumers have ensured that the mood in the travel industry is positive. Backed by a stable employment market, good wage agreements and positive forecasts for economic growth, German citizens aim to spend more money on their holidays than in previous years.

This year’s ITB Berlin reported a four per cent rise in trade visitors and an increase in business volume, which Messe Berlin estimates reached 6.5 billion euros. The focus of the world’s leading travel trade fair, which came to an end on March 9, was on travel bookings via smartphones and tablets and on sustainable practices in the travel industry.

Nepal took centrestage of the South Asian pavilion with the stand decorated purely on Nepalese style. Among the top visitors visited Nepal’s stand were Mr. Jurgen Klimke, Member of Parliament, Bundestag, Germany, and Ms. Alessandro Rais, Dirigente Generale, Regional Minister of Tourism of Sicily. The Secretary of Culture, Tourism and Civil Aviation Mr. Sushil Ghimire and Acting CEO of Nepal Tourism Board Mr. Subash Nirola briefed them about the tourism of Nepal and requested them for mutual cooperation in tourism. Altogether, 21 travel trade companies of Nepal actively participated the fair apart from Nepal Tourism Board and sold Nepal’s package to European visitors.

On March 6, as a part of ITB Berlin’s highlight program, Nepal Tourism Board organized Naturally Nepal program under the banner of Mt. Everest Diamond Jubilee celebration at ICC Hall, Messe Berlin amidst the presence of journalists, tour operators and Nepal lovers. On this occasion Mr. Sushil Ghimire, Secretary of Ministry of Culture, Tourism and Civil Aviation and Chairman of Nepal Tourism Board conferred the Mt. Everest Diamond Jubilee medal to Prof. Wolfgang Nairz, who led the expedition to Mt. Everest that placed Mr. Reinold Merssner and Peter Habeler on the top of Everest without artificial oxygen in 1978.

During the event, Mr. Sesh Ghale, President of NRN International Coordination Committee, also committed to work for the promotion of Nepal’s tourism in more than 50 countries where the NRNs are based. Similarly, Mr. Dil Gurng, NTB’s Honorary PRR in Germany, spoke on the occasion highlighting Nepal as a destination for all seasons with its temperate and pleasant weather disposition.

Dr. Christian Göke, CEO of Messe Berlin: “Never before was there such an emphasis on innovation as at this year’s ITB Berlin. The mood among exhibitors and visitors at this year’s show was one of euphoria, which over the last five days could be felt everywhere on the Berlin Exhibition Grounds. The world’s leading travel trade show had an even more positive impact on trade buyers and holidaymakers than in previous years. “

In its role as a think tank, the ITB Berlin Convention has become a firm fixture for trend scouts operating within the international travel industry. More than ever, Berlin is where innovative travel trends are shown. Luxury travel was a key topic that attracted keen visitor interest.

From 5 to 9 March 2014, 10,147 exhibitors from 189 countries – more than two-thirds of whom came from abroad – were represented in 26 halls which were booked to capacity. Overall, out of 201,8000 visitors, s114,000 trade visitors made it to ITB Berlin.

The ITB Berlin Convention registered record levels of attendance. A total of 22,000 took part in around 200 lectures, discussions and workshops, over 5 percent more than in 2013. Social Media and Mobile Travel Services proved to be major visitor attractions. Once again, the matchmaking event for bloggers and exhibitors met with an extremely positive response. Over a period of two days 2,000 events took place attended by 120 exhibitors and bloggers from 25 countries.

Mexico, this year’s partner country, fascinated its visitors on the eve of ITB Berlin with a dazzling program of entertainment and a fascinating multimedia show which highlighted its cultural treasures.

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Nepal Russia Tourism Exchange- Interaction Program

An interaction program was held on ‘Nepal Russia Tourism Exchange’ at Nepal Tourism Board organized by PATA Nepal Chapter in partnership with Nepal Tourism Board on the 12th March, 2014. His Excellency Dr. Sergey Vasilievich Velichkin, The Russian Ambassador to Nepal graced the event. More than 100 people from the travel, tourism colleges and media participated in this event.

Speaking at the program, Aditya Baral, Senior Director of Nepal Tourism Board said, “Russia has immense prospects, we have been losing Russian market because of Aeroflot stopping its flight. Hence, if flights resume between the two countries, we might see a boom in Russian tourists in Nepal.”

Mr. Suman Pandey. Chairman of Chairman PATA Nepal Chapter said, “PATA is an international association of Tourism with Private- Public partnership approach and acting as a catalyst of the responsible development of Tourism in Asia and the Pacific Region. Today, PATA has 42 chapters active in the world that includes memberships from governments, tourism boards, authorities, airlines, hospitality, travel industry, media and others.”

During the event as Mr. Ang Chhiring Sherpa, president of Nepal Mountaineering Association- NMA said that the Russian veteran mountaineers are so very enthusiastic since the beginning. Nepal has opened its peaks to westerners in 1949 and the most popular activity has always been mountaineering. Since the biggest historical event on 4th may 1982 with 11 Russian people climbing Mt. Everest, the desire to climb Everest grew even more and lured more westerners.

Ashok Pokharel, President of NATO opined that as a country with 140 million people; Russia is the 9th largest market in the world and is the top 5 performers worldwide till 2017. As per Mr. Pokharel, from January to August 2013- drop of 6 percent in Russian tourist was recorded in Nepal. So, he raised a general question that we need to find out if we are the suitable market for Nepal. Russian market is good consumers in terms of food, drinks and shopping and above all a safe market to approach.

His Excellency Dr. Sergey Vasilievich Velichkin, assured that he is very keen in partnering for promoting tourism in Russia. He further stated that Russia takes Nepal as an important partner. His Excellency stated that a successful promotion has already been made in marketing Nepal as a tourism destination but we need to take further more than that. As for Aeroflot, he has made it a lot of effort to resume the flight and will continue to do so.

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Health Lecture for Trekkers and Guides conducted at Nepal Tourism Board

Ciwec Clinic and Himalayan Rescue Association (HRA) are conducting lecture sessions on High Altitude Sickness for the benefit of trekkers, trekking guides and various stakeholders at Nepal Tourism Board. The second week of lecture went by with significant participation of trekkers and guides.  Dr. Prativa Pandey, the Medical Director of Ciwec Clinic. She says, “Altitude sickness is a completely preventable and curable problem and yet people die of it due to inadequate knowledge. The objective of the project is to facilitate tourists with ample of health related knowledge while trekking in Nepal. The lectures cover topics like different types of altitude sickness, its causes and symptoms, how to prevent those initial symptoms and its remedies. The two major things that trekkers need to keep in mind are preparing a sensible itinerary and carrying effective medicines with them while trekking to high altitude region. Mr. Prakash Adhikari, Chief Executive Officer of Himalayan Rescue Association (HRA) gave a
PowerPoint presentation on the same topics on the second week of the lectures. All tourists, stakeholders and interested parties are requested to attend the lectures that will be conducted from 2pm-3pm every Monday, Tuesday, Thursday and Friday during the peak trekking season at Nepal Tourism Board Lecture Hall.

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Personal Development Program (PDP) organized for STN Members

Sustainable Tourism Network (STN) organized Personal Development Program (PDP) for its members. The program was conducted at Balthali Village Resort, Kavre on 7 and 8 March 2014.

15 STN members along with representatives from Nepal Tourism Board took part in the training program. Mr. Indra Gurung, Visionary Leadership Coach was the main trainer of the program. During the training the participants were given knowledge on various aspects of personal development as well as some light on spiritual development through yoga and meditation.
There were many fun loving games to improve the behavior of an individual as well as team building.
Mr. Lila Bahadur Baniya, Senior Manager-STDU, distributed the certificates and token of love to the participants.

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Photo of the week
Happy Holi

Upcoming Events

Fagu Purnima (Holi )

Date: 16th March, 2014
Venue:  In Valley


Fagu Purnima (Holi )

Date : 17th March,2014
Venue : Terai Only

Ghode Jatra

Date: Mar 30, 2014
Venue: All Over In Nepal



Photo Feature

Photo Feature

Editor: Sarad Pradhan
Asst. Editor: Sudhan Subedi
Media Center | Nepal Tourism Board
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Nepal Tourism Board (NTB) has sought to ensure that the contents of this newsletter are accurate at the time of transmission. NTB does not accept responsibility for any damage, loss, injury or inconvenience arising in connection with the contents of this newsletter. Nepal Tourism Board wishes to thank all stakeholders for their wonderful support and assistance for promoting Nepal as a happening destination. We request all tourism industry stakeholders to send us news and articles at mediacenter@ntb.org.np , ssubedi@ntb.org.np or ntbmediacenter@gmail.com to include them in the weekly E-newsletters.