Leisure and incentive travel highlighted in PATA

Pacific Asia Travel Association Mart (PATA) took place at Chengdu, China’s thriving trading city, from Sept 15- 17, 2013 with Nepal Tourism Board and PATA Nepal Chapter jointly participating the fair along with ten private tourism agencies from Nepal. PATA Mart is a platform of global networks of highly professional companies focusing on business while maximizing travel value for customers. Coinciding with PATA Tavel Mart, there was a Conference of PATA Board Members where representing Nepal, Mr, Subash Nirola, Acting CEO of NTB gave away Everest Diamond Jubilee medal to Mr. David Hemplemen, a veteran climber and world renowned adventurist who scaled Everest from both Nepal and Tibet side. On the occasion, while talking to media he highlighted the cordial and cultural ties between the two countries and Nepal’s new initiatives and special offer for Chinese market. Analyzing the dynamics of the market he said, “ We are  shifting our focus on leisure and incentive tours besides the traditional notion that Nepal is an adventure destination.”  Seeing the surge in the arrival figures and the prospect of Chinese market , Mr. Nirola opined that  “China is soon emerging to be the top source market for Nepal and that NTB will [...]

Supreme Court upholds the decision to appoint Subash Nirola as NTB’s Acting CEO

The single bench of Rt. Hon’ble Acting Chief Justic of Supreme Court  Mr. Damodar Prasad Sharma today upheld  the decision made by 187th Meeting of Executive Committee of  Nepal Tourism Board held on July 15, 2013 regarding the appointment of  Mr. Subash Nirola as Acting Chief Executive Officer of Nepal Tourism Board.  In his verdict,  Acting Chief Justic Mr. Damodar Prasad Sharma also revoked the decision made by a Justice of Appellate Court Patan on August 25, 2013 challenging the decision made by 187th Meeting of Executive Committee of  Nepal Tourism Board and ordered not to implement it. With this decision, Mr. Nirola now becomes Acting CEO of Nepal Tourism Board. With this appoint, he has now also become the Member Secretary of Nepal Tourism Board. Prior to this, he had been working in the capacity of Officiating Chief Executive Officer of Nepal Tourism Board.  Mr. Nirola joined the Nepal Tourism Board as a  Director in 2000 and was senior most Director prior to being appointed as Officiating CEO.   Commenting about it, Mr. Nirola says that he respects the decision of the Supreme Court and believes that there is the rule of law in the country. He said that [...]

Increase in International tourist arrivals

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of August 2013, compared to the same month last year, have increased by 6.34.% to 47,397. In aggregate, the South Asian segment has registered positive growth of 10.%. Arrivals from Bangladesh , Pakistan and Sri Lanka have increased by 83.14%, 36.92% and 59.64% respectively. India which constitutes the major market of Nepal, has recorded negative growth of 1.67 %. Arrivals from Asia (other than South Asia) have recorded positive growth of 21.92% in aggregate. The visitor arrivals from China increased by 21.50% compared to the same month last year. Similarly, the arrivals from Japan and Singapore and Malaysia have also increased by 34.54%, 51.66% and 73.89% respectively. However, Thailand saw decline of 8.53%. An overall negative  growth of 17.37% has been observed from the European markets.  Arrivals from markets such as the UK, Germany, France are up by 2.22%,  10.38%,  and 2.45% respectively. However, arrivals from Spain, Italy and the Netherlands have declined by 9.53%, 50.56%, 3.95%  respectively compared to the same month last year. Tourist arrivals from Australia, Canada and the USA have increased by 39.23%, 6.78% and 16.05% respectively. However, arrivals [...]

Nepal bags best print promotional award in Travel & Tourism Fair ( TTF ) 2013, Ahmedabad

Nepal Tourism Board (NTB) participated in Travel & Tourism Fair ,TTF-2013, in the fast rising city of Ahmedabad, in Gujurat held from 16-18 August 2013 with the aim of increasing awareness and educating the Indian traveller on Nepal’s tourism products and offerings targeting upcoming season of Dashara and Puja Holidays in Gujurat. Commemorating this year as Mount Everest Diamond Jubilee Celebrations, Nepal is marketed as an ultimate adventure destination that is rarely found anywhere else in the world. Indian adventure enthusiasts are seen exploring manifold adventure travel options . NTB and the participating company from Nepal; Yeti Airlines Domestic, Monterosa Treks and Expedition,Nepal Holiday Maker Tours and Travel, Fishtail Tours and Travels,Himalayan Glory Travels and Tours and,Abhiwadan Holidays  engaged in both B2B and B2C promotion during the fair. Amongst many exciting options, the private sector had customized various lucrative packages for the Indian tourist at the fair. Pilgrimage, Leisure, Soft Adventure Activities and Muktinath pilgrimage tour drew special attractions . The three day fair attracted more than 20000 visitors. 100 stalls featuring dozen Indian states along with destination countries Nepal, Thailand and Malaysia graced the fair. The fair was organized to capitalize on the growing economy of Gujurat and its [...]

Nepal promoted in Mumbai and Goa

Nepal Tourism Board participated in the promotional tour of western Indian cities organized by Nepal Association of Tour and Travel Agents (NATTA) Regional Association, Pokhara. India commands a healthy share in terms of generating tourist movements to Nepal. Today, with almost 40 flights per week to Kathmandu, air connectivity with India has shown a significant improvement. Based on these indicators, NATTA Regional Association, Pokhara, in cooperation with Nepal Tourism Board, organized this week-long promotional tour focusing on Mumbai and Goa from  1-8 August 2013. Whereas Nepal Tourism Board was represented by Mr. Udaya Bhattarai, Sr. Asst. Manager, the delegation comprised of heads, members and representatives of Pokhara-based travel and tourism associations. The Mumbai leg of the program on August 2 was well attended by the local trade community and media – altogether 200. The B2B session provided the delegation members an ideal platform to forge new business alliances and renew the existing ones. Likewise, Nepal’s tourism products, services and facilitation issues were highlighted through the “Naturally Nepal Presentation.” The Goa leg of the program on August 5 was attended by around 65 from local tourism fraternity and media combined. Predominantly and inbound market, the Goan travel trade gave an enthusiastic [...]

Growth in Visitor Arrivals in July 2013

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of July 2013, compared to the same month last year, have increased by 0.28% to 38,560. The arrivals from South Asian region have shown mixed performance. The arrivals from Bangladesh and Sri Lanka have increased by 32.26% and 61.68% respectively whereas India and Pakistan markets declined by 15.74% and 57.76% respectively. Visitor arrivals from Asia (other than South Asia region) have recorded positive growth of 14.36% with China (17.91%), and Malaysia (77.10%), South Korea (0.90%) and Thailand (87.21%) showing positive growth. However, arrivals from Singapore and Japan have registered negative growths of 2.16% and 12.19% respectively. From long-haul markets, Europe registered overall positive growth of 6.59% . Arrivals from Belgium, the UK, Italy, the Netherlands, and Russia have recorded positive growth of 54.35%, 22.32%, 3.45%, 27.32% and 62.62% respectively. Arrivals from Denmark, Germany, France, Norway, Spain and Switzerland were down by 0.87%, 6.79%, 7.70%, 53.33%, 14.97% and 30.92% respectively. Likewise, arrivals from Canada and the United States of America also registered positive growth of 107.10% and 5.10% respectively. Australia posted positive growth of 32.58% while New Zealand showed decrease in arrival figure by [...]

Two-week long interaction on marketing strategies concludes

Two-week long interaction on future marketing and promotion strategies between Nepal Tourism Board and various travel trade associations ended on July 23, 2013 in a positive noted. Officials of all tourism associations unanimously agreed that the traditional marketing strategies have to be changed to cash in the mobility of affluent tourists from around the world. In the final round of the meeting, Nepal Tourism Board held discussion with Adventure Sports Tourism Society (ASTS), Society of Travel and Tours Operators Nepal (SOTTO), Airlines Operators Association of Nepal (AOAN), Board of Airlines Representatives of Nepal (BARN), Nepal Mountaineering Association (NMA), Village Tourism Promotion Forum Nepal (VITOF) and Himalaya Resuce Assocaition (HRA) on July 21,23 and 23 respectively. In the discussion, representatives of ASTS raised the issues of promoting various adventure tourism sports like Tenzing Hillary Everest Marathon, ultra light, Paragliding, bungee jumping, Elephant Polo and Elephant race and festivals in the international travel marts by publishing and printing dedicated brochures, CDs and Posters. They also requested Nepal Tourism Board to support their promotional and other activities in Nepal and outside. SOTTO’s representatives requested the Nepal Tourism Board to expand its area in FAM Tour both for journalists and tour operators. At another [...]

NTB interacted with tourism associations on new marketing strategies

In the process of formulating strong marketing and promotional strategies in consultation with various tourism related associations and experts to feel the presence of Nepal as a happening destination in the international market, Nepal Tourism Board(NTB) held a meeting this week with the executive members of the Nepal Association of Tour and Trekking Agents(NATTA), Nepal Association of Tour Operators(NATO), Hotel Association Nepal(HAN) and Trekking Agents Association of Nepal(TAAN) separately. The idea behind this meeting is to brainstorm to explore the key areas in marketing and promotion that Nepal Tourism Board can join hands with the associations. Addressing the meetings,  Acting Chief Executive Officer of Nepal Tourism Board Mr. Subash Niroula said that the rapid globalization has caused a paradigm shift  in tourism marketing and promotion, and it has become imperative for Nepal’s tourism industry to keep pace with the marketing shift with innovative plans and programs. “Ad hoc marketing doesn’t work in the present context that why we request associations to come up with their annual marketing and promotional plans with strong reasons so that it would be easier for Nepal Tourism Board to see the avenues where it can fit in,” said Mr. Niroula. In the meeting with NATO, [...]

Subash Nirola appointed as NTB’s Acting CEO

The 187th Meeting of Executive Committee of  Nepal Tourism Board held on July 15, 2013 has appointed Mr. Subash Nirola as Acting Chief Executive Officer of Nepal Tourism Board. With this appoint, he has now also become the Member Secretary of Nepal Tourism Board. Prior to this, he had been working in the capacity of Officiating Chief Executive Officer of Nepal Tourism Board.  Mr. Nirola joined Nepal Tourism Board as a  Director in 1999 and was senior most Director prior to being appointed as Officiating CEO. Commenting about his new appointment, Mr. Nirola says that it has given him a more challenge and responsibility, and he is fully determined to steer the Nepal Tourism Board in a positive direction.  “ I have already started the process of revamping  the marketing strategy of Nepal Tourism Board by soliciting suggestion from travel trade industry  to make it effective and result oriented. And, I do believe that with the right approach and proper strategic plan, we can achieve our goal,” he says. Nepal Tourism Board is a nodal organization established in 1999 on  the basis of Public Private Partnership for promotion of tourism of Nepal in the international market.

Tourist Arrival Figures-July 4, 2013

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of June 2013, compared to the same month last year, have decreased by 4.6% to 41259. In aggregate, the South Asian segment has registered negative growth of 12.5%. India which constitutes the major market of Nepal, has recorded negative growth of 15.3 %. Also, arrivals from Pakistan have decreased by 28.8 %. However, arrivals from Bangladesh and Sri Lanka have  increased by 53.8% and 62.9% respectively. Arrivals from Asia (other than South Asia) have also recorded positive growth of 20.8% in aggregate. The visitor arrivals from China grew by 25.7 % compared to the same month last year. Similarly, the arrivals from Malaysia and Singapore have also increased by 195.1% and 3.5% respectively. Japan , South Korea and Thailand markets saw declines of 10.5%, 23.4% and 18.8% respectively. An overall positive growth of 1.4% has been observed from the European markets with arrivals from markets such as the UK, Germany, the Netherlands, Italy and Spain up by 2.6%, 14.7%, 24.5%,6.1% and 15.9% respectively. However, arrivals from France, and Russia have declined by 2.3% and 10.6% respectively compared to the same month last year. [...]