Two-week long interaction on marketing strategies concludes

Two-week long interaction on future marketing and promotion strategies between Nepal Tourism Board and various travel trade associations ended on July 23, 2013 in a positive noted. Officials of all tourism associations unanimously agreed that the traditional marketing strategies have to be changed to cash in the mobility of affluent tourists from around the world. In the final round of the meeting, Nepal Tourism Board held discussion with Adventure Sports Tourism Society (ASTS), Society of Travel and Tours Operators Nepal (SOTTO), Airlines Operators Association of Nepal (AOAN), Board of Airlines Representatives of Nepal (BARN), Nepal Mountaineering Association (NMA), Village Tourism Promotion Forum Nepal (VITOF) and Himalaya Resuce Assocaition (HRA) on July 21,23 and 23 respectively. In the discussion, representatives of ASTS raised the issues of promoting various adventure tourism sports like Tenzing Hillary Everest Marathon, ultra light, Paragliding, bungee jumping, Elephant Polo and Elephant race and festivals in the international travel marts by publishing and printing dedicated brochures, CDs and Posters. They also requested Nepal Tourism Board to support their promotional and other activities in Nepal and outside. SOTTO’s representatives requested the Nepal Tourism Board to expand its area in FAM Tour both for journalists and tour operators. At another […]

NTB interacted with tourism associations on new marketing strategies

In the process of formulating strong marketing and promotional strategies in consultation with various tourism related associations and experts to feel the presence of Nepal as a happening destination in the international market, Nepal Tourism Board(NTB) held a meeting this week with the executive members of the Nepal Association of Tour and Trekking Agents(NATTA), Nepal Association of Tour Operators(NATO), Hotel Association Nepal(HAN) and Trekking Agents Association of Nepal(TAAN) separately. The idea behind this meeting is to brainstorm to explore the key areas in marketing and promotion that Nepal Tourism Board can join hands with the associations. Addressing the meetings,  Acting Chief Executive Officer of Nepal Tourism Board Mr. Subash Niroula said that the rapid globalization has caused a paradigm shift  in tourism marketing and promotion, and it has become imperative for Nepal’s tourism industry to keep pace with the marketing shift with innovative plans and programs. “Ad hoc marketing doesn’t work in the present context that why we request associations to come up with their annual marketing and promotional plans with strong reasons so that it would be easier for Nepal Tourism Board to see the avenues where it can fit in,” said Mr. Niroula. In the meeting with NATO, […]

Subash Nirola appointed as NTB’s Acting CEO

The 187th Meeting of Executive Committee of  Nepal Tourism Board held on July 15, 2013 has appointed Mr. Subash Nirola as Acting Chief Executive Officer of Nepal Tourism Board. With this appoint, he has now also become the Member Secretary of Nepal Tourism Board. Prior to this, he had been working in the capacity of Officiating Chief Executive Officer of Nepal Tourism Board.  Mr. Nirola joined Nepal Tourism Board as a  Director in 1999 and was senior most Director prior to being appointed as Officiating CEO. Commenting about his new appointment, Mr. Nirola says that it has given him a more challenge and responsibility, and he is fully determined to steer the Nepal Tourism Board in a positive direction.  “ I have already started the process of revamping  the marketing strategy of Nepal Tourism Board by soliciting suggestion from travel trade industry  to make it effective and result oriented. And, I do believe that with the right approach and proper strategic plan, we can achieve our goal,” he says. Nepal Tourism Board is a nodal organization established in 1999 on  the basis of Public Private Partnership for promotion of tourism of Nepal in the international market.

Tourist Arrival Figures-July 4, 2013

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of June 2013, compared to the same month last year, have decreased by 4.6% to 41259. In aggregate, the South Asian segment has registered negative growth of 12.5%. India which constitutes the major market of Nepal, has recorded negative growth of 15.3 %. Also, arrivals from Pakistan have decreased by 28.8 %. However, arrivals from Bangladesh and Sri Lanka have  increased by 53.8% and 62.9% respectively. Arrivals from Asia (other than South Asia) have also recorded positive growth of 20.8% in aggregate. The visitor arrivals from China grew by 25.7 % compared to the same month last year. Similarly, the arrivals from Malaysia and Singapore have also increased by 195.1% and 3.5% respectively. Japan , South Korea and Thailand markets saw declines of 10.5%, 23.4% and 18.8% respectively. An overall positive growth of 1.4% has been observed from the European markets with arrivals from markets such as the UK, Germany, the Netherlands, Italy and Spain up by 2.6%, 14.7%, 24.5%,6.1% and 15.9% respectively. However, arrivals from France, and Russia have declined by 2.3% and 10.6% respectively compared to the same month last year. […]

Resilience in Visitor Arrivals

The month of May 2013 saw resilience in visitor arrivals after decline in  the month of March and April, 2013. The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of May 2013, compared to the same month last year, have increased by 3.1% to 44,156. Arrivals from Asia (other than South Asia) have also recorded healthy growth of almost 48% in aggregate. There has been growth of 43.6% in visitor arrivals from China which is one of the fastest growing tourist markets for Nepal. Visitor arrivals from Japan, Malaysia, South Korea and Thailand have registered a positive growth of 5.6%, 142.7%, 40.9%,  and 47.1% respectively. However, visitor arrivals from Singapore have registered marginal negative growth of 3% only. The arrivals from South Asian region have recorded negative growth of 8.1% with Bangladesh (12.7%) and Sri Lanka (27.4%) registering positive growth. Visitor arrivals from India, which is the largest source market for Nepal witnessed a decline of 9.5%. Visitor arrivals from Pakistan have also declined by 21.2%. European markets registered negative growth of 3.3% with major destinations showing mixed reaction in terms of visitor arrivals. Arrivals from France, Germany, Netherlands, Norway, Switzerland and […]

Situation Update

On April 27, 2013, a heated argument took place between three Sherpas who were fixing the top for Mt. Everest and three European climbers Jonathan Griffith(UK), Ueli Steck(Switzerland) and Simone Moro(Italy) in the Camp II over  asking them not to move in alpine style up the Lhotse face before rope was being fixed. Before providing responsibility to Sherpas for fixing the rope, a meeting was held in the Everest Basecamp inviting  all expedition leaders and Sherpa Sirdars to discuss the rope fixing strategy for this season on Everest. It was agreed there that nobody would be climbing on the route before rope being fixed except the fixing team. It is reported that Simone Moro did not attend this meeting, and might not have been aware that this protocol is an unwritten rule on Everest.   As per the report received from an independent source, the 3 European climbers set out the morning of the 27th heading for the Lhotse face. As the fixing team was moving through a steeper section of the Lhotse face, the 3 European climbers met with the fixing team. The fixing team alerted the 3 climbers to not touch or cross the rope. With verbal abuse […]

Increase in Visitor Arrivals

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that visitor arrivals in the month of Feb 2013, compared to the same month last year, have increased by 6% to 45,123. Arrivals from Asia (other than South Asia) have also recorded healthy growth of 46% in aggregate with mixed performance from the individual countries. There has been robust growth of 135% in visitor arrivals from China which is one of the fastest growing tourist markets for Nepal. Visitor arrivals from Malaysia and Singapore and have registered a positive growth of 288.1%, and 111.9% respectively. However, visitor arrivals from Japan, South Korea and Thailand have registered negative growth of 20.1%, 29.4%, and 0.3% respectively. The arrivals from South Asian region have recorded negative growth of 15.2% with Pakistan (44.3%) and Sri Lanka (35.3%) registering positive growth. Visitor arrivals from India, which is the largest source market for Nepal witnessed decline by 18.2%. Visitor arrivals from Bangladesh have declined by 5.3%. European markets registered negative growth of 5.5% with major destinations showing mixed reaction in terms of visitor arrivals. Arrivals from Germany and the Netherlands are up by 8.3% and 21% respectively while arrivals from UK, France, Italy, Switzerland and […]

Tourist Arrivals decline for the first time in last 3 and half years

The figures released by Immigration Office, Tribhuvan International Airport (TIA) reveal that the tourist arrivals reached 35,330 with 15.9% of decline in January this year compared to the same month last year. Major source markets have recorded negative growths in tourist arrivals in the first month of 2013. In the SAARC region only Pakistan has recorded positive growth of 5.8%. India which constitutes the major market of Nepal, has recorded negative growth of 26.1%. Arrivals from Bangladesh and Sri Lanka have also registered negative growth by 62.6% and 42.6% respectively. Arrivals from Asia (other than South Asia) have also recorded negative growth of 16.4% in aggregate with mixed results. The visitor’s arrivals from China have decreased by 40.3%. However, the arrivals from Japan, Singapore, Thailand, Malaysia and South Korea have also increased by 16.8%, 10.3%, 4.3%, 42.6% and 11.2% respectively. An overall negative growth of 15 % has been observed from the European markets with arrivals from major generating markets such as Germany, France and the Netherlands down by 12.2%, 38.2%, and 29% respectively. However, the arrivals from the UK has increased by 6.6% compared to the same month last year. Tourist arrivals from Australia, New Zealand and USA have […]