Two-week long interaction on marketing strategies concludesThursday, July 25th, 2013
Two-week long interaction on future marketing and promotion strategies between Nepal Tourism Board and various travel trade associations ended on July 23, 2013 in a positive noted. Officials of all tourism associations unanimously agreed that the traditional marketing strategies have to be changed to cash in the mobility of affluent tourists from around the world. In the final round of the meeting, Nepal Tourism Board held discussion with Adventure Sports Tourism Society (ASTS), Society of Travel and Tours Operators Nepal (SOTTO), Airlines Operators Association of Nepal (AOAN), Board of Airlines Representatives of Nepal (BARN), Nepal Mountaineering Association (NMA), Village Tourism Promotion Forum Nepal (VITOF) and Himalaya Resuce Assocaition (HRA) on July 21,23 and 23 respectively.
In the discussion, representatives of ASTS raised the issues of promoting various adventure tourism sports like Tenzing Hillary Everest Marathon, ultra light, Paragliding, bungee jumping, Elephant Polo and Elephant race and festivals in the international travel marts by publishing and printing dedicated brochures, CDs and Posters. They also requested Nepal Tourism Board to support their promotional and other activities in Nepal and outside. SOTTO’s representatives requested the Nepal Tourism Board to expand its area in FAM Tour both for journalists and tour operators.
At another meeting, Ms. Pawana Shrestha, General Manager of Etihad Airways in Kathmandu said that it is always ready to support Nepal Tourism Board in joint promotion and would try to hold a regional meeting of Etihad officials in Kathmandu. Replying the question of high airfare to Kathmandu from various destinations raised by Nepal Tourism Board officials, they said that high fuel cost in Nepal is the sole factor for high airfare. Nepal Tourism Bord also assured the AOAN that it would support its effort to in the air safety and would join hand together to project Nepal as a safe destination.
The Representatives of Nepal Mountaineering Association explaining the importance of celebrating the jubilee year of first ascent on the Mountain Peaks , requested Nepal Tourism Board to celebrate it jointly for international promotion. President of HRA proposed to open a Tourism Crisis Response Center to address the crisis issue from one single center. The representatives of VITOF requested for supporting training program for homestay.
Responding the queries, Acting CEO of Nepal Tourism Board Mr. Subash Niroula said that Nepal Tourism Board welcomed the proactive and positive responses made by tourism associations. He further said that Nepal Tourism Board needs collaboration and cooperation of tourism associations to move ahead in the international market to achieve desired goal.